The Guardian. Own Your Weekend or Someone else will
Weekends are a battlefield, sometimes against the ones you love the most. If you’re not careful, other people will steal all the fun and own your weekend. Arm yourself with the Guardian/Observer, because if you don’t own your weekend, someone else will.
The Guardian/Observer has all the information and more, to help you plan a perfect weekend, without interruptions from those fun-sponges otherwise known as kids, parents, friends and other halves. It’s not that you don’t love them, you would just love to do something more interesting with them.
The campaign consists of three films: Roast, Kid’s Party and Fun Run.