Need for Speed SHIFT. Think Fast. Drive Faster.
The TV spot gave people the emotional experience and POV of actually controlling a fast, loud driving machine. It thrust the viewer straight into the racecar drivers’ physiology. This campaign also saw the first-time partnership between EA and MSN for an MSN homepage takeover, which thrust the viewer behind the wheel of Need For Speed SHIFT. As the driving scenes got more intense, more of the page broke away, until finally, like with the TV spot, you felt all the fear, excitement, and emotion of being in control of a loud, fast driving machine.