Mirror's Edge - There's No Looking Back
This integrated campaign was created around the story of the video game's protagonist Faith, a beautiful yet jaded free runner that exists on the rooftops of skyscrapers' high above a future dystopia. The TV, print, OOH, and online components plays with the elements of perspective as we take Faith and gamers past a point of no return.
"They wiped away all the spirit and grittiness this city ever had. I'm going to show them that they missed a spot.
There's no looking back."
