Joakim Borgström
  • IKEA - The Human Catalogue IKEA. Now, there's choice Singtel - You Make the Call Samsung Bedtime VR Stories Mentos Mentors The Guardian - Own Your Weekend Google Play - Take That Chevy Sonic - Let's do this Doritos Boldstage Chevy Game Time Doritos Live 360 Chevy Sonic Claw Game Doritos - Now or Never OK Go - Needing/Getting Birding the Net EA Sports - Fifa 10 Battlefield Bad Company Carlsberg - Trials of Friendship EA - Mirror's Edge EA - Need For Speed Shift Sonar Challenge 2002 Nike Sprint Sister Overview
  • Top 25
  • Awards and Mentions
  • About me

Joakim Borgström

  • Work/
    • IKEA - The Human Catalogue
    • IKEA. Now, there's choice
    • Singtel - You Make the Call
    • Samsung Bedtime VR Stories
    • Mentos Mentors
    • The Guardian - Own Your Weekend
    • Google Play - Take That
    • Chevy Sonic - Let's do this
    • Doritos Boldstage
    • Chevy Game Time
    • Doritos Live 360
    • Chevy Sonic Claw Game
    • Doritos - Now or Never
    • OK Go - Needing/Getting
    • Birding the Net
    • EA Sports - Fifa 10
    • Battlefield Bad Company
    • Carlsberg - Trials of Friendship
    • EA - Mirror's Edge
    • EA - Need For Speed Shift
    • Sonar Challenge 2002
    • Nike Sprint Sister
    • Overview
  • Top 25/
  • Awards and Mentions/
  • About me/
mirrors edge index background.png

Joakim Borgström

is half Swedish, half Argentinian and is better known as jab

Mirror's Edge - There's No Looking Back - Electronic Arts

Joakim Borgström

  • Work/
    • IKEA - The Human Catalogue
    • IKEA. Now, there's choice
    • Singtel - You Make the Call
    • Samsung Bedtime VR Stories
    • Mentos Mentors
    • The Guardian - Own Your Weekend
    • Google Play - Take That
    • Chevy Sonic - Let's do this
    • Doritos Boldstage
    • Chevy Game Time
    • Doritos Live 360
    • Chevy Sonic Claw Game
    • Doritos - Now or Never
    • OK Go - Needing/Getting
    • Birding the Net
    • EA Sports - Fifa 10
    • Battlefield Bad Company
    • Carlsberg - Trials of Friendship
    • EA - Mirror's Edge
    • EA - Need For Speed Shift
    • Sonar Challenge 2002
    • Nike Sprint Sister
    • Overview
  • Top 25/
  • Awards and Mentions/
  • About me/
 

Mirror's Edge - There's No Looking Back

This integrated campaign was created around the story of the video game's protagonist Faith, a beautiful yet jaded free runner that exists on the rooftops of skyscrapers' high above a future dystopia. The TV, print, OOH, and online components plays with the elements of perspective as we take Faith and gamers past a point of no return.

 

 

Print

"They wiped away all the spirit and grittiness this city ever had. I'm going to show them that they missed a spot.

There's no looking back."

 

Rich-media Campaign