FIFA 10 - How big can football get?
How Big Can Football Get? was inspired by staggering game-play statistics that illustrate just how many people already participate in football through EA’s FIFA games. The campaign encouraged more people to join the football movement through the invitational proposition LET’S FIFA that has been carried over from the successful FIFA09 campaign. We also created FIFA Earth – the first data visualizer to show the world just how big football is on a global scale.
With over 2 million games played every day on FIFA, the football fans and community could share their passion for the sport by toggling to see the hottest teams, switch to find out how your team played yesterday, last week and which team is the best in the world. Live Twitter feed showed in real time geo-tagging how the entire world talks about football.