Joakim Borgström
  • IKEA - The Human Catalogue IKEA. Now, there's choice Singtel - You Make the Call Samsung Bedtime VR Stories Mentos Mentors The Guardian - Own Your Weekend Google Play - Take That Chevy Sonic - Let's do this Doritos Boldstage Chevy Game Time Doritos Live 360 Chevy Sonic Claw Game Doritos - Now or Never OK Go - Needing/Getting Birding the Net EA Sports - Fifa 10 Battlefield Bad Company Carlsberg - Trials of Friendship EA - Mirror's Edge EA - Need For Speed Shift Sonar Challenge 2002 Nike Sprint Sister Overview
  • Top 25
  • Awards and Mentions
  • About me

Joakim Borgström

  • Work/
    • IKEA - The Human Catalogue
    • IKEA. Now, there's choice
    • Singtel - You Make the Call
    • Samsung Bedtime VR Stories
    • Mentos Mentors
    • The Guardian - Own Your Weekend
    • Google Play - Take That
    • Chevy Sonic - Let's do this
    • Doritos Boldstage
    • Chevy Game Time
    • Doritos Live 360
    • Chevy Sonic Claw Game
    • Doritos - Now or Never
    • OK Go - Needing/Getting
    • Birding the Net
    • EA Sports - Fifa 10
    • Battlefield Bad Company
    • Carlsberg - Trials of Friendship
    • EA - Mirror's Edge
    • EA - Need For Speed Shift
    • Sonar Challenge 2002
    • Nike Sprint Sister
    • Overview
  • Top 25/
  • Awards and Mentions/
  • About me/
Cyber_Lions_360App CROP.jpg

Joakim Borgström

is half Swedish, half Argentinian and is better known as jab

World's First Live 360° Mobile Concert. Doritos #SXSW2013

Joakim Borgström

  • Work/
    • IKEA - The Human Catalogue
    • IKEA. Now, there's choice
    • Singtel - You Make the Call
    • Samsung Bedtime VR Stories
    • Mentos Mentors
    • The Guardian - Own Your Weekend
    • Google Play - Take That
    • Chevy Sonic - Let's do this
    • Doritos Boldstage
    • Chevy Game Time
    • Doritos Live 360
    • Chevy Sonic Claw Game
    • Doritos - Now or Never
    • OK Go - Needing/Getting
    • Birding the Net
    • EA Sports - Fifa 10
    • Battlefield Bad Company
    • Carlsberg - Trials of Friendship
    • EA - Mirror's Edge
    • EA - Need For Speed Shift
    • Sonar Challenge 2002
    • Nike Sprint Sister
    • Overview
  • Top 25/
  • Awards and Mentions/
  • About me/
 

World's First Live 360° Mobile Concert. Doritos #SXSW2013

The Doritos 360 app let fans everywhere feel like they were at SXSW, watching concerts in live 360° streaming right on their mobile devices. It also let fans everywhere control what happened on the Doritos #BoldStage.

 

Be there without being there

Watching a live stream of a concert is never the same as being there. Until now. Two 360° live cameras put fans on stage with performers like LL COOL J and Public Enemy, or let them party with their friends in the crowd. The Doritos 360 app turned your phone into a remote control, letting fans everywhere decide what happened on the #BoldStage. Choose LL COOL J's opening act, control the playlist and encore songs, then trigger special effects from smoke to lasers to fire.