World's First Live 360° Mobile Concert. Doritos #SXSW2013
The Doritos 360 app let fans everywhere feel like they were at SXSW, watching concerts in live 360° streaming right on their mobile devices. It also let fans everywhere control what happened on the Doritos #BoldStage.
Be there without being there
Watching a live stream of a concert is never the same as being there. Until now. Two 360° live cameras put fans on stage with performers like LL COOL J and Public Enemy, or let them party with their friends in the crowd. The Doritos 360 app turned your phone into a remote control, letting fans everywhere decide what happened on the #BoldStage. Choose LL COOL J's opening act, control the playlist and encore songs, then trigger special effects from smoke to lasers to fire.