Chevy Game Time. Owning the Super Bowl? Now there's an App for that.
Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers’ attention, how do you stand out? We decided to add another screen.
Chevy Game Time is a live second-screen experience, interacting with the broadcast and our commercials in real time. It’s designed to hijack viewers’ attention during competitors’ ads and to give people a reason to engage with Chevy throughout the entire game, on multiple screens.
Hijacking the Super Bowl by adding a second screen.
100 million Americans watch the Super Bowl, but 52% have no interest in the game. Enter Chevy Game Time, a live second screen experience designed to distract viewers from our competitors’ ads and give them a reason to engage with Chevy for the entire game.
700,000 app users interacted in real time with our commercials and the game, pushing everything to their social networks. In a unique interaction between app and live broadcast, players were given a license plate—and if you spotted yours in our ads, the car was yours.
Game Time app in action
Win the cars in our ads
In a unique integration of app and live TV broadcast, app users were given a personal license plate—and if you spotted your plate in our ads, the car was yours. This got entire Super Bowl parties to watch our ads very closely, first on TV, then again on the app and again on YouTube.