Doritos #Boldstage #SXSW2013

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. And not just fans at SXSW: the first-ever mobile 360° concert turned anyone with a phone into our audience. Then we gave random Doritos consumers a chance to prove their boldness: drop everything and fly to SXSW right now.

World's First Live 360° Mobile Concert. Doritos #SXSW2013

The Doritos 360 app let fans everywhere feel like they were at SXSW, watching concerts in live 360° streaming right on their mobile devices. It also let fans everywhere control what happened on the Doritos #BoldStage.

Doritos FlipBook - 3 days in 30 seconds

Doritos - Now or Never #SXSW2013

What would you say if somebody asked you to drop everything and fly to SXSW right now? Roarke Boes said yes and ended up on the Doritos #BoldStage at SXSW with hip-hop legends, and everyone was able to following his amazing day unfold on Twitter and Instagram.