Doritos #Boldstage #SXSW2013
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. And not just fans at SXSW: the first-ever mobile 360° concert turned anyone with a phone into our audience. Then we gave random Doritos consumers a chance to prove their boldness: drop everything and fly to SXSW right now.