You are in Bad Company now
We decided to focus on its already unique storyline – a squad of renegade soldiers disillusioned with their lot, who break the rules to fill their pockets with illicit gold. Through this our campaign took an off-beat tone that mirrored the satirical side of war in Battlefield Bad Company. In order for viewers to catch a glimpse of the sophisticated humor within the game, we created a parody of war action. The global campaign as a whole sets up the storyline of the game with richmedia banners and print reflecting the unique tone and the satirical side of war portrayed by Battlefield Bad Company.
