Joakim Borgström
  • IKEA - The Human Catalogue IKEA. Now, there's choice Singtel - You Make the Call Samsung Bedtime VR Stories Mentos Mentors The Guardian - Own Your Weekend Google Play - Take That Chevy Sonic - Let's do this Doritos Boldstage Chevy Game Time Doritos Live 360 Chevy Sonic Claw Game Doritos - Now or Never OK Go - Needing/Getting Birding the Net EA Sports - Fifa 10 Battlefield Bad Company Carlsberg - Trials of Friendship EA - Mirror's Edge EA - Need For Speed Shift Sonar Challenge 2002 Nike Sprint Sister Overview
  • Top 25
  • Awards and Mentions
  • About me

Joakim Borgström

  • Work/
    • IKEA - The Human Catalogue
    • IKEA. Now, there's choice
    • Singtel - You Make the Call
    • Samsung Bedtime VR Stories
    • Mentos Mentors
    • The Guardian - Own Your Weekend
    • Google Play - Take That
    • Chevy Sonic - Let's do this
    • Doritos Boldstage
    • Chevy Game Time
    • Doritos Live 360
    • Chevy Sonic Claw Game
    • Doritos - Now or Never
    • OK Go - Needing/Getting
    • Birding the Net
    • EA Sports - Fifa 10
    • Battlefield Bad Company
    • Carlsberg - Trials of Friendship
    • EA - Mirror's Edge
    • EA - Need For Speed Shift
    • Sonar Challenge 2002
    • Nike Sprint Sister
    • Overview
  • Top 25/
  • Awards and Mentions/
  • About me/
battlefield.png

Joakim Borgström

is half Swedish, half Argentinian and is better known as jab

You are in Bad Company Now

Joakim Borgström

  • Work/
    • IKEA - The Human Catalogue
    • IKEA. Now, there's choice
    • Singtel - You Make the Call
    • Samsung Bedtime VR Stories
    • Mentos Mentors
    • The Guardian - Own Your Weekend
    • Google Play - Take That
    • Chevy Sonic - Let's do this
    • Doritos Boldstage
    • Chevy Game Time
    • Doritos Live 360
    • Chevy Sonic Claw Game
    • Doritos - Now or Never
    • OK Go - Needing/Getting
    • Birding the Net
    • EA Sports - Fifa 10
    • Battlefield Bad Company
    • Carlsberg - Trials of Friendship
    • EA - Mirror's Edge
    • EA - Need For Speed Shift
    • Sonar Challenge 2002
    • Nike Sprint Sister
    • Overview
  • Top 25/
  • Awards and Mentions/
  • About me/
 

You are in Bad Company now

We decided to focus on its already unique storyline – a squad of renegade soldiers disillusioned with their lot, who break the rules to fill their pockets with illicit gold. Through this our campaign took an off-beat tone that mirrored the satirical side of war in Battlefield Bad Company. In order for viewers to catch a glimpse of the sophisticated humor within the game, we created a parody of war action. The global campaign as a whole sets up the storyline of the game with richmedia banners and print reflecting the unique tone and the satirical side of war portrayed by Battlefield Bad Company.

 

Roll over to get into the jacuzzi

Live link: http://borgstrom.com/casestudies/EA_Battlefield_Bad_Company/jacuzzi/

 

Roll over to get the girl

Live link: http://borgstrom.com/casestudies/EA_Battlefield_Bad_Company/hawaii/

 

Roll over to get the gold

Live link: http://borgstrom.com/casestudies/EA_Battlefield_Bad_Company/flava/

 

Meet miss July

"Create your own rules. Blow up almost anything using tactical destruction. And take whatever you want with three of your closest, morally challenged friends.

You're in Bad Company Now."